MISCELLANEOUS BITS AND PIECES
Video Christmas card for a friend's startup company.
They wanted to send some Christmas cheer to their clients.
Some print and poster ads to help launch CIMB Bank in Singapore. These ran right after the 2008 financial crisis.
Shisha – sweet, aromatic, exotic. And deadly. But because it tastes so harmless, teens had taken to smoking it in droves.
The challenge with teens of course, is tell them to quit smoking, and they only want to smoke more.
Instead of lecturing, we did the opposite: a campaign for Singapore’s Health Promotion Board that showed teens how best to smoke shisha, if they wanted to kill themselves.
Online video for InterWork – an apprenticeship recruitment company in Australia.
Ad for Chupa Chups during a particularly bad haze event.
Singaporeans are a notoriously conservative bunch. Most are too embarrassed to be seen anywhere near an adult store.
When Durex opened their online adult toy store, people were suddenly able to shop to their hearts' and other bits' content, without the associated shame.
We sent out a few guys and girls with paper bags over their heads, to tell everyone just that.
For foreign travellers in Japan, communicating with locals can be difficult and frustrating.
toku is a wifi app that connects tourists to the internet, and to the local culture. All the traveller has to do is speak a little Japanese into their phone, and they unlock free wifi. The more Japanese they learn to speak, the more wifi time they are rewarded with.
toku is about breaking down language and cultural barriers, to help create more meaningful travel experiences within Japan.
An ambient ad that deteriorated over time.
Life-sized, LEGO Cannes Lion trophy. It was made to celebrate a Cannes win and is one of only two in the world. I like this LEGO version more than the actual trophy. It looks cool, and won’t break your foot if you drop it.
