This local snack-food retailer needed to boost their sales and their brand awareness in the midst of the pandemic.
Everyone was doing it tough during pandemic lockdowns. So we created a charity-style campaign that asked Singaporeans to donate happiness to those in need, in the form of a delicious putu piring snack.
We blasted charity-style ads out across social media, asking Singaporeans to donate to those in need.
An NGO-style re-skin of the e-commerce site carried the donation theme through the purchase journey.
The site came complete with testimonials, to give our happiness donors a little extra something to smile about.
As the campaign rolled on, we ran topical ads. These tapped into other common stresses of Singaporeans, such as the annual Chinese New Year family gathering.
Charity-style video ads and posts also featured desperate Singaporeans in need of putu piring donations.
Special “Happiness Packs” reminded customers to buy a little extra putu piring, for a friend or loved one in need.